Anyone who intends to open a business must be aware of all the challenges. And difficulties inherent in developing the activity. Although it may be an increasingly sought-after service. It can be difficult to achieve success in a ecommerce website creation agency. Follow these 6 tips to succeed in your professional website creation business!
Having a good idea is relatively simple when compared to all the steps needed to open ecommerce website design company near me and, even more so, everything you must follow to be successful.
However, it is not an impossible task, as there are several companies in this area with great and positive results. It’s just demanding.
Therefore, we have separated 6 tips that successful companies apply and that can lead to the success of your website creation business:
1. Have a diverse ecommerce website team
In any type of company, a team need professionals from different areas to assemble.
In the specific case of an ecommerce website design company Dubai, it is important to have a team of professionals. With the technical functions of Web Designer, Web Developers, Content Managers, Copywriters, UX and UI Specialists, Project Managers, Digital Analysts and so on. others.
On the other hand, it is essential to have a team of Account Managers. Responsible for making direct connections with customers, interpreting their needs, helping to build a value proposition and providing support throughout the process.
2. Invest in constant training
As this is an area of technology that is constantly evolving. It is crucial to invest in professionals trained at a technical level.
In addition, you must continue investing in your training, constantly. In order to consolidate and update some knowledge, as well as acquire new ones.
Training must be adapted to the role of each professional and may be related to some of the following topics: UX and UI, web design, Javascript, Python, HTML, Copywriting for the web, SEO, e-commerce, how to manage a website, and so on. others.
Additionally, in some roles it may be important to have commercial and sales training.
3. Don’t forget about ecommerce website SEO
There are countless cases of this type of agency that sells the website construction service itself. Without ensuring all the technical aspects that, in most cases. Clients end up not knowing about the real impact or undervaluing it. We are talking about SEO – Search Engine Optimization.
There is little point in having a super beautiful website in visual terms and a good customer experience. If customers are then unable to reach it, in an organic and natural way.
Therefore, when designing with an ecommerce web development Dubai plan for your clients, you should ask about their needs, including SEO.
In practical terms, some of the important features in terms of SEO include providing a field on each landing page for the title and description of the page. The possibility of defining the different headings (H1, H2, H3), a field for the alt and title of the pages.
4. Use quality images and videos
The type of content that attracts the most attention from visitors on a website are image and video formats. Therefore, focus on writing less text and using more images and videos (with weight and measurement, of course).
Both must be of high quality and their size must be adapted, once again, to different devices. However, this quality usually translates into greater weight. To combat this fact, you must use compression tools, which do not interfere with the expected quality.
5. Ensure a good user experience
Anyone who uses online platforms requires a good experience when it comes to navigation. For this, there are some rules for creating a website. It is crucial to ensure good information architecture. Based on the organization of all content in a strategic, simple and minimalist way. Based on your natural behavior as a user (customer journey).
As the majority of the population uses their cell phones to browse, a mobile-first experience must be guaranteed, by adapting all content to different devices, but with the experience on mobile devices as a priority.
6. Use task ecommerce website management tools
Considering the fact that agencies have to manage several clients, with different needs simultaneously. It is essential that there is an “extra dose” of planning for all tasks, in order to help define different priorities.
On the other hand, if you follow tip #1 and have Account Managers for each client, it is important that clients and the rest of the team can have visibility into the developments of each project.
Technology comes to change and help organize these workflows, making them faster and more agile.