Using Social Media Tools To Promote Your Music
Social media tools are the bee’s knees when it comes to getting the attention of fans and getting them to listen to your awesome music. Most social media tools are free to use and could potentially bring your band thousands of new fans with a little bit of hard work and some elbow grease.
YouTube
Ah yes, YouTube. There are more videos on YouTube than you and your band could watch in an entire lifetime. Surprisingly, there are just as many users browsing YouTube for new content to entertain them. Why not post videos of your music or video blog updates about your band to start attracting some attention to your musical masterpieces. Subscribers and fans on YouTube are a necessary component of your army of fans. If you can manage to harness the power of YouTube in a creative and original way, there’s no telling how man fans will start following you and your music. Don’t make a YouTube channel if you don’t plan on updating it with new content, though. If you’re going to have a YouTube channel, make sure you have enough content to keep fans interested and engaged.
Facebook has come a long way in terms of promoting bands and their music. Back in the day there was no way to integrate music into your Facebook pages. Now, certain applications allow you and your band to upload music directly to your Facebook page for all of your friends and fans to listen to. Due to the face that there are so many users on Facebook, you shouldn’t have any problem picking up a few fans here if you do things right. Facebook “Likes” are gained from the click of a button so it shouldn’t be too hard to pick up a few extra fans with a little bit of click-the-like-button encouragement.
Twitter has been all the rave lately, or at least it has been in the recent months. Amassing a Twitter army is actually pretty difficult but if you’re serious about your career in music it’s important to start building your Twitter army now. The goal should be to get at least 10,000 followers, that’s enough to make a statement as a musician. The goal here is to add and follow users that are relevant to what you’re trying to promote. If you’re a rock band, don’t go after Justin Bieber fans. Be smart about who you follow and who you let on your Twitter team. Building a successful Twitter following takes months but it’s well worth the extra work. DON’T be tempted to use any services that offer you thousands of followers if you pay them a small fee, odds are you’ll get the extra followers but they’ll all be spam accounts and worthless.